[Visual Research]
2025 / commercial
Directed by Lope Serrano / Produced by CANADA
In the visual research and creative development for HORNBACH’s campaign, inspiration was drawn from striking visual scenarios to shape the “do it yourself” narrative. The film transforms everyday situations—black voids, tools, collapsing walls—into choreographed sequences that follow the protagonist’s journey.
Each creative concept and treatment guided the aesthetic of key moments, emphasizing the balance between chaos and triumph that defines the campaign. The result is a vivid, carefully crafted visual experience that brought the treatment’s ideas to life on set.
CREDITS
Client: Hornbach Baumarkt AG @hornbach_de
Agency: Agency Heimat TBWA @heimattbwa
Production Company: TEMPOMEDIA @tempomedia.de
CoProduction Company: CANADA @canadacanadacom
Head Creative/Co-Founder: Guido Heffels @guidoheffels
Creative Director: Luis Jähner @luis_jaehner
Account Director: Lea Böhm
Senior Producer: Kerstin Heffels @tvkerstin
Director: Lope Serrano Sol @lopeserranosol
Cinematographer: Niklas Johansson @nickejohansson_
Acting: Felicia Spielberger @feliciaspielberger
Executive Producer: Vera Portz @veraportz
Executive Producer: Victor Mata Noguera @victormatanoguera
Producer: Birgit Damen
Assistant Producer: Clemens Mosick @clemensmsck
Production Designer: Nathan Parker @nathanvonparker
Styling: Charlotte Chadwick @charlotteemiliachadwick
Hair & Make Up: Aurelija Krebsaitė @aurellijaa
Choreographer: Angela Boix @angibd
VFX & Post Production: Katalyst Berlin @katalyst.berlin
Post Production Producer: Tom Schönian
VFX Supervisor: Steffen Röthinger
Casting: Bloom Casting @bloomcasting
Service Production: Magic @magiconset
Head of Production: Ramojus Petrauskas
Line Producer: Tadas Vaitmonas
Editing: Carlos Font Clos @carlosfontclos
Grading: Metropolitana / Marc Morato @metropolitanapost @marcmorato_colorist
Music & Sound Design: Supreme Music @suprememusicglobal
Creative Lead: Florian Lakenmacher
Composition: Sebastian Schütze
Sound Design and Mix: Markus Stemler
Choir Arrangement: Bogdan Dück
Producing: Julia Moya
Orchester: Berlin Music Ensemble at Emil Berliner Studio, Berlin
Recording Engineer: Juan Moreno
Sound Mix: Fridge Audio / David Arnold @fridge.audio / @david.arnold.fridge