[Visual Research]
2024 / commercial
Directed by Lope Serrano Produced by CANADA
For this Brugal project, I was responsible for the visual research, design, and creative direction of the concept, developing a visual narrative that evokes a refreshing sensory experience.
The goal was to capture the feeling of enjoying a perfectly served Brugal: the crispness of ice slowly melting in the glass, the touch of condensation droplets, the golden light filtering through the amber liquid. Through a carefully curated selection of images, textures, and visual references, I designed a concept that conveys the essence of Dominican rum, balancing its tropical character with a sophisticated and vibrant aesthetic.
