Coach ‘Wear Your Shine’

Visual research and creative development for Coach’s “Wear Your Shine” campaign, I aimed to highlight the dazzling essence of the Coach Shine collection. Featuring Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song, the campaign showcases an array of metallic and sparkly accessories, bags, and ready-to-wear pieces. As part of Coach’s fall/winter rollout, “Wear Your Shine” is a vibrant call for youths to express their individuality. The visual narrative captures the dynamic energy and unique styles of the four stars, bringing to life the collection’s glitzy and bold aesthetic.